Hot on the heels of yesterday's Samsung announcement, LG Electronics has some big news -- regarding smaller Ultra HD TVs. The company says it has started selling 55- and 65-inch sets in the U.S.
Following in the footsteps of the 84-inch 84LM9600, LG says that the 55-inch 55LA9700 and 65-inch 65LA9700 are now available. Both sets made their debut at the Video & Audio Center in Southern California, at a VIP in-store event.
Each of the new models has a 3840-by-2150 resolution, which is four times the image of a 1080p HDTV. A few other key features include Nano Full LED backlighting, advanced In-Plane Switching (IPS) panels, and passive 3D technology. The line also boasts the Tru-Ultra HD Engine, which provides LG's own four-step upscaling process to enhance the detail of current HD and SD content.
It's also important to note that these sets have audio to match that image. LG has included a 4.1-channel sound system on each set, which is capable of producing 50 watts of sound from a forward-facing Sliding Speaker.
Each set also comes packing built-in WiFi and LG's Smart TV platform, as well as the company's Magic Remote for voice and gesture control.
"When we first unveiled our 84-inch Ultra HD TV at CES last year, the reception we received was phenomenal," said Havis Kwon, president and CEO of LG Electronics' Home Entertainment Company. "The Ultra HD TV format is here to stay and with the new sizes offering Nano Full LED backlighting and our proprietary Tru-Ultra HD Engine, these models are in a class of their own."
LG has priced the 55-inch 55LA9700 at $6,999, with the 65-inch 65LA9700 selling for $7,999. The 84-inch 84LM9600 is also available for $19,999. The company says it will soon start pushing the smaller sets in other overseas markets, including the UK, Russia and Australia.
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