We've heard how big things do come in small packages. Apparently, big sales come from small packages as well. According to a new report by the market gurus at Pacific Media Associates (PMA), the pico projector market is taking off.
Pico projectors are very small. In fact, some are as small as an iPod, and some are actually embedded into other devices such as cell phones! However, they can still deliver the AV goods, projecting giant, theater-like images. At least some of them can do that. The PMA's findings include all battery-powered or battery-powerable models, whether companion (stand-alone) models or optical engine models embedded in other devices.
The PMA took a peek at the worldwide market for pico projectors, and found out that about 830,000 units shipped during the first half of 2011. That's quite the increase over the 270,000 that shipped during the same time in 2010.
As a result of their findings, the PMA is already planning its fourth annual survey of the pico projector ecosystem. The company will invite manufacturers who make components (such as chips), optical engine modules, and complete pico projectors to quantify which features, functions, and prices pico projectors should have. They are also looking to see which applications will be the most popular, as well as who the category's target demographic may be.
"Last year's survey provided a wealth of actionable findings about the emerging pico projector market, that are available nowhere else," said Dr. William Coggshall, PMA's president. "For example, in 2010 the survey respondents expected a dramatic improvement in average brightness of companion pico projectors, to nearly 35 lumens by 2012 and over 47 lumens by 2014. They also expected considerable improvements in resolution, with 80 percent of companion pico projectors having WVGA or better by 2014, including 32 percent offering 720p or 1080p."
Coggshall also said that manufacturers are starting to realize that the professional market will pay higher prices for professional-grade pico projectors. However, the 2010 survey predicted that 58 percent of units sold in 2012 and 71 percent of units sold in 2014 will be to individual consumers. "Relatedly, presentations are expected to account for 23 percent of application volume in 2014, second only to live TV/video at 25 percent," he added.
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