LG Electronics has once again earned multiple accolades at the prestigious Red Dot Awards, taking home a total of 24 awards for product design excellence, including one "Best of the Best" honor for the LG OLED Flex bendable TV/gaming monitor. The Red Dot Award is a product design competition held annually by the Design Zentrum Nordrhein Westfalen in Essen, Germany. The award is one of the most sought-after in the design world, and LG is one of only a few companies to have won the Best of the Best award multiple times.
Priced at $2,499, LG's OLED Flex is an innovative, bendable TV/monitor designed to take gaming and viewing immersion to the next level. Featuring the world's first bendable 42-inch OLED screen, LG OLED Flex provides screen customizability with twenty levels of curvature to choose from. The unique display delivers a personalized gaming and viewing experience and was designed based on extensive customer research. Ideal for hard-core gamers, the LG OLED Flex also comes with a wide range of gaming-specific features, including customizable rear lighting that helps extend the gaming environment into the user's space, as well as an intuitive user interface that enhances convenience. LG OLED TVs and displays have been recognized with Red Dot Design Awards every year without exception since they were first released in 2013.
Another LG product honored at the Red Dot Award, the refrigerator with MoodUP boasts color-changing LED door panels and built-in speakers. Enabling users to enliven the kitchen with color and sound, the innovative product belongs to LG's growing lineup of networked, upgradeable smart home appliances. The color of the door panels can be changed in a mobile app to suit your style or mood. And if you're feeling more somber, you can set the whole fridge to default colors of Lux White or Lux Grey. Yes, sir. There's a party in your fridge and you're invited.
Winners of the Red Dot "Innovative Award" include the next-generation shoe care solutions, the LG Styler ShoeCase and ShoeCare and the LG PuriCare Objet Collection Aero Furniture "table-type" air purifier. Showing LG's commitment to putting customers first, each of these products was developed considering the needs and wants of actual consumers. The LG Styler ShoeCase and ShoeCare were tested by the company's own customer advisory group, L.UP. With membership representing a diverse cross-section of society, L.UP consulted directly with LG's designers, who incorporated their feedback into the final products.
The Red Dot Award is one of the most respected competitions for product design, communication design and design concepts in the world. This year, approximately 20,000 products from 51 countries were submitted for the jury's consideration.
"LG is deeply honored to have its innovations recognized by Red Dot, one of the world's top design award programs," said Hwang Sung-gul, executive head of LG Electronics' Corporate Design Center. "These awards are especially meaningful to us because they validate our firm belief that customer value and F.U.N. experiences, which are "first, unique and new," are created through products and services that reflect the voice of the customer."
Get the LG OLED Flex on Amazon:
> LG 42-inch OLED Flex Monitor on Amazon.com
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