We've been talking about 4K Ultra HD for a while now. We've seen countless 4K TVs, as well as compatible projectors and AV receivers. Of course, the conversation always comes back to content. A few web-based streaming services have launched 4K options. Now, DIRECTV is ready to debut its first live 4K broadcast -- and it's going to be a big one.
AT&T just announced plans to offer next month's Masters Tournament at Augusta National Golf Club in 4K Ultra HD through DIRECTV. Because 4K offers four times the resolution of HDTV, this may be the closest you ever get to that green.
To watch the event, you'll need a DIRECTV Ultimate or Premier subscription, a DIRECTV 4K-ready TV or a 4K TV connected to the latest 4K Genie Mini, and the DIRECTV Genie HD DVR (HR54).
DIRECTV will air all four rounds of tournament play at Amen Corner, a common reference to the 11th, 12th and 13th holes at Augusta National. All of the action will air April 7-10, between approximately 10:30 a.m. to 6:00 p.m. (EST).
That 4K image will spoil you with brighter colors and a better contrast than you've ever seen before. You can also expect sharper details, so you can witness blades of grass and dimples on the golf balls.
"Golf's premier event deserves the best viewing experience that 4K UHD on DIRECTV provides," said Dan York, chief content officer of the AT&T Entertainment Group. "Once you see it in 4K on DIRECTV, it's going to be tough to see it any other way -- unless you're there in person."
The new DIRECTV 4K channel will be included in the Ultimate and Premier packages and feature 4K content from the Audience network, as well as documentaries and more. DIRECTV is still offering 4K Video on Demand programming, which first launched in November 2014.
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