Behold! Pricing, Availability of Sony's 2023 Bravia XR TVs (OLED, Mini LED, Full Array LED/LCD)
By Chris Boylan
Updated: August 6, 2023 (Added QD-OLED XR-A95L Model Details and Pricing)
At CES earlier this year, Sony announced a robust line-up of high-end BRAVIA XR televisions, featuring technology such as full array LED backlighting, Mini LED-lit LCD TVs, OLED (Organic Light Emitting Diode) and QD-OLED (Quantum Dot Organic Light Emitting Diode). Last week, the company announced final details of the new models lines, including North American pricing and expected availability dates of all models in its 2023 BRAVIA XR TV line-up.
The company's most recent update includes the highly anticipated QD-OLED A95L models which are expected to begin shipping in August, 2023. Pricing and availability details were previously announced for OLED, Mini LED/LCD and Full Array LED/LCD TV models and are included below.
All new models in Sony's 2023 BRAVIA XR line include the updated Cognitive Processor XR for improved picture processing over previous generations. Select 2023 models also feature Sony's new XR Clear Image processing which improves noise reduction and motion clarity. Additionally, all models offer Sony's Acoustic Center Sync feature, using the TV's speaker as the center channel with a compatible Sony soundbar or receiver. This locks center channel dialog to the screen for enhanced realism.
All of Sony's 2023 Bravia XR TVs include HDR support, including HDR10, HLG (Hybrid Log Gamma) and Dolby Vision. They also all support Dolby Atmos as well as "IMAX Enhanced" mode with compatible content.
BRAVIA XR X93L and X95L 4K HDR Mini LED Google TVs
With thousands of mini LED lights, driven by Sony's XR Backlight Master Drive, the 2023 X93L and X95L Mini LED Bravia XR TVs feature enhanced local dimming, improved contrast and higher luminance than last year's models. With Google TV on board, the sets have access to virtually all of the top streaming platforms plus Sony's own exclusive Bravia Core video streaming service. These sets' high brightness make them an excellent choice for bright room viewing. The X93L and X95L models are available now.
Sony's X93L Mini LED TVs offer thousands of zones for precise backlight control.
BRAVIA XR X93L 4K HDR Mini LED Google TV
US pricing details:
Canada pricing details:
- 85" Class (84.6" diag) XR-85X93L: $6,299.99 MSRP
- 75" Class (74.5" diag) XR-75X93L: $4,199.99 MSRP
- 65" Class (64.5" diag) XR-65X93L: $3,099.99 MSRP
BRAVIA XR X95L 4K HDR Mini LED Google TV
US pricing and availability details:
Canada pricing and availability details:
- 85" Class XR-85X95L (84.6" diag): $6,999.99 MSRP
BRAVIA XR X90L 4K HDR Full Array LED Google TVs
Sony's X90L Full Array LED TVs use the XR Contrast Booster to precisely control zones of LED backlights enabling deep, detailed blacks with minimized haloing and increased peak brightness over previous models. The X90L is available in five screen sizes, from 55 inches to a whopping 98 inches.
US pricing and availability details:
Canada pricing and availability details:
- 98" Class XR-98X90L (97.5" diag): $13,999.99 MSRP (Available now)
- 85" Class XR-85X90L (84.6" diag): $3,999.99 MSRP (Available now)
- 75" Class XR-75X90L (74.5" diag): $2,799.99 MSRP (Available now)
- 65" Class XR-65X90L (64.5" diag): $1,999.99 MSRP (Available now)
- 55" Class XR-55X90L (54.6" diag): $1,599.99 MSRP (Available now)
Sony's 2023 OLED TV, the A80L, offers improved brightness over last year's models as well as a new 83-inch screen size.
BRAVIA XR A80L 4K HDR OLED Google TVs:
Using the latest generation WRGB OLED panel from LG Display, Sony's A80L OLED TVs offer exceptional OLED picture quality and rich sound. Sony claims that this year's A80L TVs will be up to 110% brighter than last year's A80K. Sony's Acoustic Surface Audio+ feature turns the entire screen into a multi-channel speaker that follows the action on screen for a truly immersive viewing experience. This TV can also be paired with a compatible Sony soundbar or receiver to use the TV's speaker as center channel of a multi-channel surround sound system for enhanced realism.
The A80L features support for Dolby Vision, Dolby Atmos and IMAX Enhanced content from streaming services or Ultra HD Blu-ray Disc. Screen sizes are available from 55-inch to 83-inch. All are currently available to order.
US pricing and availability details:
Canada pricing and availability details:
- 83" Class XR-83A80L (82.5" diag): $7,399.99 MSRP (Available to pre-order in June)
- 77" Class XR-77A80L (76.7" diag): $4,999.99 MSRP (Available to pre-order on 5/15/2023)
- 65" Class XR-65A80L (64.5" diag): $3,299.99 MSRP (Available to pre-order on 5/15/2023)
- 55" Class XR-55A80L (54.6" diag): $2,399.99 MSRP (Available to pre-order on 5/15/2023)
BRAVIA XR A95L 4K HDR QD-OLED Google TV
With a QD-OLED screen enhanced by Sony's XR Triluminos Max and intelligent Cognitive Processor XR, Sony's XRA95L TVs feature up to 200% as much color brightness compared to a conventional WRGB OLED TV. With its predecessor the A95K earning top scores from multiple publications and even winning the 2022 TV shootout, we're expecting great things from this TV.
Sony Bravia XR A95L QD-OLED TV.
Top Features of the Sony XR-A95L QD-OLED Google TV:
- Google TV: Access all your favorite streaming apps in one place with Google TV and use your voice to search and ask questions with Google Assistant.
- Intelligent and powerful TV processing: Powered by Sony's intelligent Cognitive Processor XRTM, hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity.
- Wide color palette: With QD-OLED panel technology and enhanced by XR Triluminos MaxTM, millions of self-illuminating individual pixels deliver more saturation and brightness to every color.
- Definitive contrast: By pairing the QD-OLED panel and XR OLED Contrast Pro, you'll see up to 200% color brightness compared to conventional OLED TVs, bringing scenes to life with pure black and bright colors.
- Multi View: Exclusively on the A95L, use Multi View to split your screen and enjoy watching content from two different sources at the same time. Such as playing a game on one side and watching a walkthrough on the other.
- Optimized for PS5: Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- New Game Menu includes all game settings in one place: quickly manage your gaming picture settings and exclusive assist features in a single convenient interface.
- The TV is the Speaker: With Acoustic Surface Audio+, actuators behind the TV vibrate to produce audio from the entire screen elevating the sound and improving dialogue. An integrated subwoofer delivers powerful bass to round out the sound.
- Pairs perfectly with Sony soundbars: Paired with select Sony soundbars, Acoustic Center Sync synchronizes the TVs speakers with the soundbar, boosting the center channel for clearer, fuller vocals and locking dialog on the screen for greater realism. When connected to a compatible Sony soundbar, the soundbar settings automatically appear on the TV's Quick Settings menu for easy to control of volume, sound field, and other soundbar features.
- Enhanced TV experience with included BRAVIA CAM: Connect the supplied BRAVIA CAM camera to unlock Ambient Optimization Pro which automatically optimizes the picture and sound to where you're sitting in the room. You can also enjoy video chat with friends and family on the big screen thanks to compatiblity with Zoom and other video conferencing apps.
- Environmentally conscious: With the integrated Eco Dashboard, energy saving settings can now be centrally managed. You can easily customize energy saving settings for your TV usage, viewing environment, and the content you are watching.
Sony A95L QD-OLED U.S. pricing and availability details:
- 77" Class (76.7" diag) XR-77A95L: $4,999.99 MSRP (Available to pre-order on 8/21/2023)
- 65" Class (64.5" diag) XR-65A95L: $3,499.99 MSRP (Available to pre-order on 8/21/2023)
- 55" Class (54.6" diag) XR-55A95L: $2,799.99 MSRP (Available to pre-order on 8/21/2023)
Sony A95L QD-OLED Canada pricing and availability details:
- 77" Class (76.7" diag) XR-77A95L $6,999.99 MSRP (Available to pre-order on 8/21/2023)
- 65" Class (64.5" diag) XR-65A95L: $4,999.99 MSRP (Available to pre-order on 8/21/2023)
- 55" Class (54.6" diag) XR-55A95L: $3,999.99 MSRP (Available to pre-order on 8/21/2023)
Related Reading:
Sony's 2023 Bravia XR TVs Offer Higher Performance, More Screen Sizes
Sony A95K QD-OLED Crowned King of 4K TVs in 2022 TV Shootout
