TiVo is making it even easier to meld with your couch. The company just announced plans to integrate Paypal into its user interface.
The two companies are teaming up so that TiVo subscribers will be able to purchase products that are featured in interactive advertisements. See a little something you like? It can be paid for and on its way to your house with just a few clicks of your TiVo remote.
It's certainly convenient for consumers. However, it's an even bigger deal for advertisers, who seem to keep losing viewers (and dollars) to the magic of the DVR.
"In today's fragmented TV viewing world, it is harder than ever before for advertisers to reach their audiences, and it's important to find creative ways to get in front of viewers," said Tara Maitra, TiVo's senior VP and GM of content and media sales. "TiVo's interactive ads allow advertisers to grab the attention of viewers in unobtrusive ways and on the viewer's terms. By teaming with PayPal, consumers will be able to instantly purchase products with just a few clicks of the remote after an easy, one-time account setup. PayPal's expertise in online payments, customer service, and working directly with merchants and sellers makes the entire payment process easy and trustworthy and will create a valuable experience for TiVo users and advertisers."
TiVo says that the setup process will consist of a one-time link between your PayPal and TiVo accounts. Besides direct TiVo subs, the solution will also be available to TiVo's MSO customers, including RCN, Suddenlink and others.
"Teaming up with TiVo will help us connect merchants and consumers via the TV set in the fastest and safest way possible," said Scott Dunlap, VP of emerging opportunities and new ventures for PayPal. "We are excited about the prospect of delivering a more complete and seamless couch commerce experience."
Right now, there's no word on what products and/or services will be available for purchase when the integrated service launches. Subscribers won't have much of a wait, though; 30-second spots and interactive TiVo ad placements should start popping up around the fall 2012 TV season.
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