How much would you pay to enjoy The Hobbit in the privacy of your own home?
We're not talking about The Hobbit: An Unexpected Journey, which just got a brand-new extended Blu-ray. Instead, this is Peter Jackson's highly anticipated sequel, The Hobbit: The Desolation of Smaug.
Several theater chains are trying to entice viewers to come to the theater by offering something called SuperTicket -- and it's better than a ring, my Precious. Strictly for super-fans, this package includes admission to the sequel when it's released into theaters, as well as an UltraViolet Digital Copy of The Hobbit: An Unexpected Journey and a pre-ordered UltraViolet copy of The Hobbit: The Desolation of Smaug.
Yes, it's "pre-ordered," which means that you won't be able to avoid (literally) rubbing elbows with your fellow Hobbit fans, unless you're willing to wait a while. The Digital Copy of Smaug won't be available to viewers right away. However, you will get it weeks before the Blu-ray release, which has yet to be announced.
Also, it's important to note that the package requires that you buy an actual theater ticket.
Prices and extras will vary, depending on the theater. The Regal SuperTicket will include an HD copy of The Hobbit: The Desolation of Smaug and a standard-definition digital version of The Hobbit: An Unexpected Journey for $20, plus the price of the movie ticket. The purchase also enters SuperTicket holders into The Hobbit: The Desolation of Smaug Ultimate Adventure Sweepstakes for a chance to win a trip to Middle-earth, courtesy of Air New Zealand. Canadian chain Cineplex recently announced that they will charge $19.99 for a standard-def download and $24.99 for HD, in addition to the price of the actual movie ticket. Both packages will also include 400 bonus SCENE points, which can be used on additional movies, downloads and snack purchases.
The Hobbit: The Desolation of Smaug opens Friday, December 13, 2013.
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