We know plenty of people who are passionate about music, but this is a new one. According to Sonos, people who say that they listen to music out loud together have more happiness, togetherness, and about 67 percent more sex.
That little TMI nugget came out of a study called "Music Makes it Home." Sonos released the findings of the study to coincide with the launch of Apple Music on Sonos. The streaming music service has been available on Sonos speakers as part of a beta program since December. However, starting Wednesday, February 10, every Sonos owner worldwide can start streaming Apple Music, which includes Beats 1 radio, as well as the For You, New, Radio, and My Music features. Just know that you will need a subscription to Apple Music, which costs $9.99 per month.
While you're rocking out, you can peruse other findings from the study, which was combined from a 30,000-participant survey and an in-field experiment that included 30 homes across eight countries. The entire study was helmed by neuroscientist Dr. Daniel J. Levitin, Ph.D., author of This is Your Brain on Music.
As part of the study, Sonos outfitted those select families with Sonos speakers and monitored the results. You probably won't be shocked to hear that 83 percent of the participants found it easier to do chores while listening to music. About 50 percent said they enjoyed cooking more with music in the background. Many even claimed that music made them happier, with 43 percent saying they felt extremely loved -- an 87 percent increase from before there was music at home.
Of course, there's also the sex thing. While participants of the study claimed to be getting more action overall, about a quarter of them said they would give up sex before music.
"For years, Sonos owners have been telling us amazing stories about how music has transformed their houses into homes," said John MacFarlane, chief executive officer at Sonos. "The challenge has been to capture the transformation in science. Now we have an innovative approach to understanding the benefits of music in the home."
While some results may be hard to believe, the "Music Makes it Home" study did include a variety of participants, from roommates and married couples to multigenerational families and couples living together for the first time. Data was collected using iPhones, Apple Watches, iBeacons, and motion-activated cameras. Find out more about the study in the video below.
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