The year was 1995. Yours truly was in the midst of packing on his "Freshman 15" at college, "tweeting" was something only birds did, and a "Facebook" was nothing more than the textbook you fell asleep in while cramming for tomorrow's exam. The Internet had not yet been invented. Life was simple.
And then it happened.
With the support of 10 million voters, the Mars candy company introduced a new M&M color - Blue. For twenty years, we'd gotten by just fine with the delicious goodness of Brown, Yellow, Orange, Green and Red. But along comes bold and brazen Blue, promising to shake things up the next time you crave those candies that melt in your mouth, not in your hand. The result? As you probably know, blue M&M's tasted - and still taste - like, well, the other M&M's. In other words, the addition of blue didn't make M&M's taste any better, they simply made them more interesting. (And they do come in handy on Independence Day.)
Where am I going with all of this? Believe it or not, we're not far off point. However, we're not here to talk about blue so much as we are yellow. And we're not talking about candy-coated chocolates. No, we're talking about Sharp's much buzzed-about quad-pixel technology or "Quattron" as they're calling it. Tired of relying on the standard Red, Green and Blue sub-pixels that comprise a conventional LCD pixel, Sharp has added a fourth color to the mix with its introduction of a new yellow sub-pixel.
The question is, is quad-pixel technology simply a marketing gimmick or can it really create the "never-before-seen colors" that Mr. Sulu claims we can't see with traditional 3-color TVs? To find out, we're taking a look at Sharp's LC-40LE810UN, a 40-inch 1080p display featuring edge-lit LED backlighting, AQUOS Net web connectivity, and of course, Quattron RGBY technology.
Impressions and Connections
After un-boxing the LC-40LE810UN and assembling its included stand, I took a step back to take in the aesthetic of Sharp's latest panel design. Sadly, I was also able to take in some of my living room floor thanks to Sharp's unfortunate decision to burden the chunky bottom bezel with a highly-reflective mirror coating. This mirrored stripe, which is home to a row of touch-sensitive control buttons, may look sharp (hey!) in a contemporary living space, but the last thing I want to see on my display's bezel is a fun house mirror. Not only did it give me a distorted view of my living room rug, but it routinely distracted my eye while attempting to watch television. Sharp engineers, if you're listening, I have two words for you: matte finish.
The LC-40LE810UN is definitely thin, and its attractive tabletop stand allows for a good degree of swivel, feeling relatively sturdy overall. Video connections are abundant, but their location and numbering is less than ideal. In most installations, your source wiring is coming through the wall behind the display, or up from the floor below. This is why most displays have rear- or bottom-facing inputs, typically near the bottom of the panel. Most displays, but not all.
Five years ago, a display's menu system and how intuitive its GUI was never garnered much attention. Sure, some were better than others, but it was pretty hard to get lost and no one really cared if the "Clock Set" icon was shiny and had a drop shadow. The most complex procedure you tackled was probably setting up a Favorite Channels list, and again, it was usually pretty straightforward. However, much has changed in the last few years and the advent of Internet connectivity and TV-based video streaming services such as Netflix have significantly altered the landscape. Like our cell phones and a growing number of appliances, televisions have become miniature computers. They no longer "turn on" so much as they now "boot up," and firmware and software updates have become commonplace. And like all good websites with a constantly-growing array of content, display interfaces have evolved to become more intuitive, more personalized, faster, and simpler to use. Or at least, that's the "web 2.0" expectation.
I titled this section "Web 1.5" because Sharp's LC-40LE810UN has many of the ingredients for a cutting edge connected display (e.g. Netflix streaming and web-powered widgets) but the more I use it, the more it feels half-baked or bolted-on. For example, web-based content is split between two areas and the remote uses two buttons to differentiate them: DOCK and AQUOS NET. Pressing Dock gives you a subtle toolbar along the bottom of the screen and there you'll find Netflix, access to connected USB media and a link to AQUOS Advantage Live, which provides TV software updates and an on-screen version of your Owner's Manual as well as the option for live support.
On the other hand, AQUOS Net (not to be confused with AQUOS Advantage Live) opens an entirely different side toolbar, and there you have access to Sharp's content partners and widgets, such as WeatherBug, NBC Sports and Access Hollywood. Unfortunately, launching the contents of said widgets is cumbersome (you can't just highlight the widget and hit ENTER?) and - more annoying - the act of launching a widget immediately switches the active input over to the TV's built-in tuner. In my case, I was often viewing HDMI input 4 when I'd opened the AQUOS Net sidebar and launch the NBC Sports widget. The widget would open on the right side of my screen, but the left side (my Dish Network TV signal) was promptly booted in favor of a fuzz-filled channel 4 on the TV's built-in tuner. (Note: according to Sharp, they are aware of this issue and they're working on a fix.) I could go on here, but the bottom line is that Sharp has a lot of good content here that's unfortunately mired in a clunky, dated and buggy user interface.
Processing... Processing...
To get a sense for the display's processing capabilities, I connected my Panasonic Blu-ray player via component video and set the player's output to 480i. I also connected my Philips BDP7200 Blu-ray Disc player with HDMI and set its output to 1080i. Running through IDT's HQV Benchmark 2.0 test patterns - both the standard definition and Blu-ray editions - the LC-40LE810UN did an above-average job on most tests.
De-interlacing performance on the "Video Resolution" tests was quite good and resulted in passing marks. The spinning bars showed almost zero distortion and the waving flag revealed only the most minimal of stair-stepping. The "Film Resolution" also proved little challenge for the Sharp, with the 3:2 cadence being locked down in two seconds or less with rock solid grandstands after that. None of the remaining HQV tests uncovered anything too troublesome, but the noise tests did prove that the Sharp's "Low" setting of digital noise reduction is a smart option to leave engaged, particularly when watching highly compressed content such as that provided by most cable and satellite companies.
Hello Yellow
Turn Offs:
Final Thoughts
With its contemporary design and thin profile, Sharp's LC-40LE810UN is an attractive display to be sure. And while the addition of a yellow sub-pixel seems to have made little or no difference in terms of color performance, this Sharp is certainly capable of painting an engaging high def picture with a refreshingly wide viewing angle. However, the combination of so-so grayscale performance, poor brightness uniformity, side-mounted HDMI inputs and Sharp's half-baked approach to web content delivery makes it hard to give the LC-40LE810UN an unreserved recommendation.
Manufacturer's Specifications for Sharp LC-40LE810UN LCD HDTV:
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Manufacturer's Contact Information:
Sharp Electronics Corporation
Sharp Plaza
Mahwah, NJ 07495-1163
1-800-BE-SHARP
On the Web: sharpusa.com
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