If you bought an HDTV this year, you may have bought a Samsung -- at least that's what we're hearing from new research. Several different research firms are saying that Samsung was the top-selling TV brand in North America for the first half of 2011.
According to DisplaySearch's numbers, Samsung accounted for 20.6 percent of the TV market in North America. Samsung says that this translates into a 1.2 percentage point increase compared to the same period in 2010, and it's the company's highest market-share position since 2009.
From the first quarter to the second quarter of 2011, Samsung also improved its dollar value market share from 26.6 percent to 27.7 percent.
As far as units shipped, Samsung posted market shares of 23.8 percent and 30.2 percent for LED TVs. They also reclaimed the top spot for LCD HDTVs, with 18.2 and 25.4 percent share each. When it comes to plasma and 3D LED TVs, you shouldn't be surprised to hear that the company also had success in those areas. Samsung's market share grew to 45.4 percent in the first half of this year, with their 3D TV dollar share ranking at 42.9 percent.
Quixel Research confirmed the above numbers, saying that four out of the five top TV models sold in the U.S in the second quarter of 2011 were all Samsung TVs. FYI: Those numbers are based on dollar value.
Samsung says that part of this success is based on some of the big screens they've released this year. The LED D8000 and the LED D7000 lines are now available in 60- and 65-inch screen sizes. The company also introduced a 64-inch plasma across a few lines. These sizes weren't just to get you drooling, but to fulfill demand. Research firm IHS iSuppli said that more than one out of every five TV purchases in the U.S. during the first quarter had screens 50 inches or larger, an all-time high for bigger-screen TV purchases.
Samsung adds that consumers continue to have an interest in add-on TV apps. Since the company launched Samsung Apps back in 2009, they have had a 500-percent growth in content offerings. Samsung says that they are rapidly approaching the 10-million download mark, with those numbers doubling every three months. They currently offer over 900 apps to a global audience.
"Consumers want TVs that have stylish designs, outstanding picture quality and smart features so that they can enjoy a quality home entertainment experience. We're also seeing increased interest in larger screen sizes and expect this to continue as consumers embrace smart 3D content at home," said John Revie, Samsung's senior VP of home entertainment. "As a leader, we remain committed to delivering the best experience without compromise."
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