One of the best bragging rights, however, is the price of this set. TigerDirect is currently offering $400 off the MSRP, with free shipping to boot. To get the total savings, you'll need to use coupon code UEX14488. Find out more about the HDTV here:
Some of this set's energy-efficient features include edge LED backlighting, Sony's Presence Sensor, and an Energy Saving switch that can cut power consumption all the way down to zero.
Aside from making you feel better about having an energy-efficient HDTV, the KDL40EX710 is pretty to look at, too. It boasts a 1080p image, a Motionflow 120Hz refresh rate, and the BRAVIA Engine 3 processor. It also serves as a nice hub for all of your other A/V devices, offering seven different A/V inputs, including four HDMI options.
The set's included Ethernet jack can connect this set to the web in an instant. If you want to go wireless, you'll need to add in the optional Sony's UWA-BR100 USB adapter. Either way, a network connection is a must, if you want to tap into the BRAVIA Internet Video feature. This allows for on-demand access to Netflix, YouTube, Pandora, and a slew of other services, all right from the included remote.
Don't forget to use coupon code UEX14488 for the added savings on this set. TigerDirect says that the special pricing on this set is good from now through December 11, 2010, or whenever the retailer runs out of stock.