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Intel Beefs Up its HD Video Streaming with New CPU, Content Deals

By Enid Burns

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Security concerns have kept HD video content from studios off limits to consumers via their PC. That is set to change with the release of Intel's next generation of Core processors. New piracy protection, along with an integrated graphics chip that is reported to be 10-times faster than most desktop video cards, opened the door to content distribution support from studios including Warner Bros, Fox and Image Entertainment, along with retail's Best Buy's CinemaNow, Sonic Solutions, Dixons Retail, WBShop and Hungama Digital Media.  More partnerships are likely to be announced by the chip's launch.

At CES 2011, the computer chip maker said consumers want to watch high-definition content on their PC, as well as streamed to their living room. Studios also want to provide content in HD, and closer to date of release, said Mooley Eden, vice president and general manager of PC Client Group at Intel. "Studios didn't feel the link was secure enough."

Through new technology and recently announced deals, a growing list of studios will offer an expanded library of movies and entertainment. Content distribution deals with the likes of CinemaNow, Sonic, WBShop and others will be made available by enabling their existing video services so consumers can access the latest movies in high-definition from PCs with Intel Insider.

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At the Intel press conference Mooley Eden, vice president and general manager of PC Client Group at Intel offered, "Studios didn't feel the link was secure enough."

Consumers with the second generation Intel Core processors, previously codenamed Sandy Bridge, are expected to stream 1080p, high-definition content with protection onto the TV through next generation wireless display, or WiDi, streaming content technology.

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