CinemaNow and Blockbuster VOD to Get 5.1 Surround Sound with Sonic/DTS Partnership
By Rachel Cericola
Being able to download brand new movies is incredibly easy -- and sometimes a lifesaver. Still, the sound quality doesn't quite match up to the Blu-ray experience, does it? Sonic and DTS are working on that.
The two companies just made an announcement that they will partner to bring DTS' multi-channel audio format to the RoxioNow platform. Sonic actually makes that platform, which powers both the CinemaNow and Blockbuster Video on Demand services.
RoxioNow will add DTS-formatted audio to its supply chain for content encoding, as well as via its cloud-based digital locker system for connected devices. The end result is a nice, immersive 5.1-channel surround sound experience when ordering Best Buy and Blockbuster streaming services.
"Since 1993, DTS has been dedicated to the ideal of delivering an unsurpassed audio experience to consumers for music, movies, and more," said Brian Towne, DTS executive VP. "In a developing ecosystem where convenience is key, DTS delivers high-quality audio to meet consumer demand for the finest high-definition entertainment. By integrating DTS within the RoxioNow platform, watching movies delivered online will immediately become an even more engaging and immersive experience. Further, this partnership raises the bar for online entertainment distribution and significantly extends the availability of DTS-encoded content to a much wider audience than ever before."
Sonic plans to get the DTS codec into the RoxioNow platform this year.
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