Consumers aren't concerned with devices; they're concerned with user experiences. That's the message communicated by Cisco at its Consumer Electronics Show press conference. "It's video that changes everything," said Cisco President and CEO John Chambers.
Through content-creating partnerships, the company is facilitating content on three screens: HDTV, Web, and mobile. To bring the Web closer to the living room, Cisco has released a number of PowerLine networking products to get the TV connected to the PC and open a gateway to Web-based content. Cisco's Powerline Networking solution uses a home's AC wiring as an extension of the home computer network, and their version boasts the ability to stream HD content in real time.
While networking is valuable, the backbone of Cisco's media proliferation and propagation strategy is its Flip Video camera and the related social networking platforms FlipShare, FlipShareTV, and Eos. Cisco gained the Flip Video camera line recently in its acquisition of Mino giving them what may be the "killer device" of the content creation world - a small, inexpensive, easy-to-use camcorder that captures high quality HD video and allows owners to easily transfer this content to their PCs and beyond. And a lot of people seem to be doing a lot of flipping, as more than one million Flip Videos were uploaded via the FlipShare software in December 2009, an increase of 395 percent from last year.
Where to Buy:
