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3 Meter HDMI Cable for $8.34? Amazon Enters the Cable Business

By Rachel Cericola

Are you sick of the high prices of audio and video cables at your local electronics super store?  Particularly those super-expensive HDMI cables?  Looking for a more affordable option?  Just ask Amazon.

Sure Amazon sells a lot of electronics like HDTVs, Blu-ray Disc players and home theater systems.  They even sell a huge selection of component video, audio and HDMI cables from a number of name brand (and no-name) cable makers. But now the e-tailer is slapping its own name on a private label line, which will be known as AmazonBasics.

The current lineup includes blank CDs and DVDs, audio/video cables including fiberoptic digital audio, component video and HDMI, and an assortment of USB cables. Our favorites include:

"We saw an opportunity to create a line of consumer electronics basics that combine quality and low prices for an overall focus on value," said Paul Ryder, VP of Consumer Electronics for Amazon.com. "We drew on our history of developing other private-label brands and combined that with our mission to give customers the ultimate in selection and value. AmazonBasics is the result. We will continue to gather input from customers and evaluate opportunities for new products under the AmazonBasics brand. We aim to offer our customers as wide a selection as possible, and we think AmazonBasics makes a great addition to the brands we already carry."

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AmazonBasics is selling 9.8 feet of HDMI cable for $8.34.

Each product promises to arrive in Amazon.com's Frustration-Free Packaging, which is easy-to-open and made from recyclable cardboard, alleviating plastic clamshells, wire ties and excessive packaging. Another nifty bonus is that each AmazonBasics product also qualifies for free super-saver shipping or free 2-day shipping with Amazon Prime.

AmazonBasics products are currently available for pre-order in the U.S. only. Plans to introduce products to Amazon's international sites are in the works.

Where to Buy:

 

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