Apparently, price is the number one factor consumers consider when buying a tablet. According to a new study by comScore, Amazon's price-busting Kindle Fire currently accounts for more than half of the Android tablets sold in the United States.
This is quite a feat, considering that Amazon's Kindle Fire has only been on the market since November 2011. Since its big debut, the 7-inch tablet has been priced at a low $199. The comScore study says that the Kindle Fire has been selling well since its debut, but has really rallied over the past two months to almost double its share. In February 2012, Amazon's tablet snagged 54.4 percent of the Android tablet market.
Samsung's Galaxy Tab family took the not-so-close second place spot, with 15.4 percent of the market. The Motorola Xoom, the Asus Transformer, and the Toshiba AT100 rounded out the top five. Noticeably absent from the results is Barnes & Noble's Nook family, which includes the popular Nook Color and the Nook Tablet.
The comScore study says that screen size is also something that tablet shoppers consider. Even though the Kindle Fire comes packing that 7-inch screen, it seems that 10-inch tablets have a 39-percent higher consumption rate than 7-inch tablets, and a 58-percent higher rate than 5-inch tablets.
Amazon's Kindle Fire comes preloaded with a ton of apps, as well as a customized version of the Android 2.3 Gingerbread operating system. It also has a 1 GHz Texas Instruments OMAP 4430 dual-core processor, 512MB of RAM, 8GB of internal storage, and Amazon's own Silk web browser. Find out more about the device in our Kindle Fire Review.
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